Partnering with visionary companies in the retail and manufacturing sectors.
New market entry for innovative packaging material.
Our market activation process has helped identify and confirm product-market fit and potential for multiple packaging end-uses. We have supported the development of impact communication featuring quantifiable benefits by market segments and applications with highest potential. We have provided market insights in a structured manner for strategic decision making and product development. This has also helped create reference cases with major retailers and develop key partnerships with leading packaging converters, resellers and consolidators.
Paptic is a new recyclable, reusable, biodegradable next generation packaging material made of renewable raw materials. Paptic was established in 2015 and is based in Finland. www.paptic.com.
Proof of concept for new sustainable food processing technology.
We have helped identify and test multiple market segments of the food industry from ready-meal to pet-food producers. We have managed the market engagement process, from project evaluation to deal making as well as project planning and execution (value of deals €1M+). We have produced all required sales and marketing tools and contracts and coordinated participation to key international fairs and global events such as IFFA.
Coctio designs and manufactures processing equipment enabling the production of new value adding products from the meat and fish bone waste of the food processing industry. www.coctio.com.
International business growth project for a leading Italian retailer.
We have helped define the company’s international growth plan and business approach. Our market activation process has helped identify and test new international markets in partnership with important retail groups and investors. We have coordinated retail projects from evaluation to launch and led internal performance improvement projects to serve new markets more effectively and cost efficiently.
Kasanova is the leading home accessory retail group in Italy with 6 store concepts and 700+ stores. www.kasanova.com.